THE HOMECARE MARKETING BLUEPRINT
Your Roadmap to Scale Starts Here
Explore the 11-lesson overview below, watch the exclusive video teasers, and see exactly how we build the marketing engine that drives homecare scale.
LEARN WHAT TO EXPECT
The Home Care Marketing Blueprint
Lessons Overview
LESSON 1:
HOW TO SUCCEED IN THIS PROGRAM
Get clear on who this program is for, what kind of growth you are actually aiming for, and why marketing not just good service is what ultimately drives scale in home care and service businesses.
LESSON 2:
YOUR BRAND AND MARKETING POSITION
Before you market anything, you need clarity on what you stand for and exactly who you are trying to reach. This lesson helps you define your brand and your ideal client so your outreach actually connects.
LESSON 3:
COMMUNITY BASED MARKETING AND BUILDING YOUR REFERRAL ENGINE OF 100
Early growth usually comes from local visibility and relationships, not ads. You will learn how to build steady referrals through simple community outreach and consistent follow up.
LESSON 4:
PAYER MIX STRATEGY
Learn to identify and align your home care marketing strategy with the primary payer sources in your local area, from private pay to government programs.
LESSON 5:
GOOGLE & META ADS
Google captures families actively searching for care, while Meta builds awareness before they reach crisis. Used together, they create a steady pipeline but only if the funnel behind them is tight.
LESSON 6:
REFERRAL PARTNERSHIP ENGINE
Professional referral partnerships are how you build steady client flow through the people already interacting with your ideal clients every day. You will learn how to approach hospitals, facilities, physicians, and plans in a way that makes it easy for them to send you patients and keep sending them.
LESSON 7:
HOW TO GET STARTED ON CONTENT MARKETING
Overview of how to start using content as part of your marketing, including choosing a focus topic, selecting platforms, setting a realistic posting schedule, and connecting content back to your services.
LESSON 8:
KPIs & KEY METRICS
Master the essential formulas and Key Performance Indicators (KPIs) required to track your agency's financial health and scale your marketing investments.
LESSON 9:
GROWTH THROUGH ACQUISITION
Overview of growth through mergers and acquisitions, including when buying another agency can make sense, how agencies are valued, and the basic process for finding and evaluating deals.
LESSON 10:
MARKETING TEAM STAGES & HIRING ROADMAP
A clear breakdown of what your marketing team should look like at each stage of growth, starting with you vs. a single marketing rep, then adding the right support roles so leads don’t get dropped.
LESSON 11:
YOUR FULL MARKETING SYSTEM
How to turn everything you’ve learned into a clear marketing roadmap for your agency, using real numbers like CAC, lifetime value, and current client flow. You’ll define your channels, budget, and team so growth decisions are planned instead of reactive.
ENROLL IN THE HOME CARE MARKETING BLUEPRINT TODAY
Stop Guessing How to Grow Your Agency
Build a marketing system designed specifically for the home care industry. Enroll today and start implementing the Home Care Marketing Blueprint.
Home Care Marketing Blueprint
FULL PROGRAM ACCESS
$1,999
one time payment
INCLUDES
Lifetime access to monthly mentoring sessions
Live Q&A with experienced healthcare agency founders every single month
Full video training program
Step-by-step video lessons covering every marketing strategy with clear frameworks and roadmaps
Marketing frameworks and tools
Practical resources to organize campaigns, structure outreach, and track performance
Secure checkout • Instant access after enrollment
info@passiveworkforce.com • 754-755-2982
Lifetime Acess
Instant access after enrollment
Stop Guessing How to Grow Your Agency
Build a marketing system designed specifically for the home care industry. Enroll today and start implementing this week
● Lifetime access ● Monthly mentoring included ● Built for home care