Module 36
In this lesson, you'll learn how to market skilled home health care services by identifying target client demographics, payer types, and building relationships with key referral sources such as physicians, hospitals, and outpatient facilities. A successful strategy includes creating a list of potential referral sources and establishing regular contact through emails, faxes, visits, and lunch-and-learns to stay visible.
The lesson stresses the importance of nurturing relationships with top referral sources, tracking marketing efforts, and focusing on those who produce the most business. While digital marketing plays a smaller role in skilled services, having an informative website is crucial for patients and providers to find your agency.
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