In this lesson, you’ll learn how to grow and sustain a thriving home healthcare business. The lesson covers essential strategies like continuously expanding your client base through effective marketing and referral networks, ensuring client retention by transitioning patients from episodic skilled care to long-term personal care services and diversifying your payer sources to minimize risk. It also highlights the importance of maintaining relationships with referral sources and delivering on promises to build a strong brand reputation. You’ll also discover how educating clients about their care options can lead to increased business and long-term client satisfaction.

By consistently refining your operations, focusing on growth, and encouraging positive reviews and referrals, you can build a scalable, profitable business ready for a successful exit, family succession, or passive ownership.

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