Module 4
In this module, you'll learn the fundamentals of effective marketing for your care agency. We’ll start by clarifying the difference between marketing and advertising—focusing on the importance of understanding your target audience through thorough research. You'll discover how to create an ideal client profile, identify your target market, and determine whether your chosen niche is sustainable.
We'll explore both digital and direct marketing strategies, including how to use search engine optimization (SEO), social media, and community outreach to raise awareness of your services. You'll also learn how to nurture relationships with potential clients and referral sources, ensuring that your marketing efforts lead to long-term success.
By the end of this module, you’ll have a clear marketing plan tailored to your target audience, ready to help you build a strong client base for your agency.
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